Daniel Izquierdo-Hänni: Trained marketing manager and has been working in the marketing and communications industry for over 30 years. Daniel Izquierdo-Hänni is familiar with the peculiarities of dental practices thanks to various mandates in the dental sector, where he has visited countless dental practices and given information and motivational lectures at universities and institutes. He is the owner of Swiss Dental Marketing and author of Spitta books.

Practice marketing and patient communication in dentistry Module 2: The patient as the key to the success of the dental practice. No matter how good a dentist you are, if you don't manage to win over the patient, it's not much use.

• The importance of the patient's subjective perception
• Increasing satisfaction
• Monologue and dialog, which is right?
• Brand experience in the dental practice?