Daniel Izquierdo-Hänni Trained marketing manager and has been working in the marketing and communications sector for over 30 years. Daniel Izquierdo Hänni is familiar with the peculiarities of dental practices thanks to various mandates in the dental sector, where he has visited countless dental practices and given information and motivational lectures at universities and institutes. He is the owner of Swiss Dental Marketing and author of Spitta books.

Practice marketing and patient communication in dentistry Module 4: How do I present my practice to the outside world?Advice on classic and digital advertising. Whether an advertisement in the Yellow Pages, the homepage on the Internet or social media, basic aspects of marketing also form the basis for success here.

• Practical advertising advice
• The importance of social media
• What is successful marketing?
• Tips on the homepage and Google