Daniel Izquierdo-Hänni:
Trained marketing manager and has worked in the marketing and communications industry for over 30 years. Daniel Izquierdo-Hänni is familiar with the peculiarities of dental practices thanks to various mandates in the dental sector, where he has visited countless dental practices and given information and motivational lectures at universities and institutes. He is the owner of Swiss Dental Marketing and author of Spitta books.

Practice marketing and patient communication in dentistry Module 1: Marketing basics that are particularly relevant for dental practices. The changes in the market also require dentists to rethink their ideas of practice marketing.

• Presentation of the most relevant aspects of marketing
• Does serious marketing actually exist?
• And what are the market strategies?
• How do I differentiate and position my dental practice?