Daniel Izquierdo-Hänni: Trained marketing manager and has been working in the marketing and communications industry for over 30 years. Daniel Izquierdo-Hänni knows the peculiarities of dental practices thanks to various mandates in the dental sector, where he has visited countless dental practices and given information and motivational lectures at universities and institutes. He is the owner of Swiss Dental Marketing and author of Spitta books.

Practice marketing and patient communication in dentistry Module 3: Convincing arguments for costly treatmentsEspecially when it comes to expensive treatments, it is not enough to simply talk to the patient.

• Sales pitch in dentistry
• Conducting a dialog and presenting the cost estimate
• Dentistry as an investment, patient motivations
• Serious sales techniques